{"content":[{"content":{"params":{"text":"

I. Introduction<\/strong>
\nDo you like shopping somewhere a little bit different to the usual types of places you find on the high street? In this session you can read how an economic crisis was turned into a commercial opportunity and changed the look of the UK's town and city centres.<\/em>
\n <\/p>\n\n

We'll start with some vocabulary activities that will help you to understand the text. Enjoy! \ud83d\ude0a<\/em><\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Unbenannt: Text"},"subContentId":"e5114e26-bd41-47a5-b430-e74963e41d8a"},"useSeparator":"auto"},{"content":{"params":{"text":"

II. The pop-up phenomenon<\/strong><\/h3>\n\n
A phenomenon<\/strong> has been sweeping the UK - the pop-up shop.
\nIn the aftermath<\/strong> of the financial crisis of 2008, many businesses had to shut down<\/strong>. Shops, warehouses<\/strong> and offices were left vacant<\/strong> when they stopped trading<\/strong>.<\/p>\n\n
But what happened to all these empty buildings? Here's an article on the pop-up craze <\/strong>in many towns and cities in the UK.<\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Unbenannt: Text"},"subContentId":"d2244695-e6ac-4cdd-888a-d3d34c02ee70"},"useSeparator":"auto"},{"content":{"params":{"taskDescription":"
Activity 1. <\/strong>What do the words mean? Drag the descriptions into the right spaces.<\/p>\n","overallFeedback":[{"from":0,"to":100}],"checkAnswer":"\u00dcberpr\u00fcfen","tryAgain":"Wiederholen","showSolution":"L\u00f6sung anzeigen","dropZoneIndex":"Ablagefeld @index.","empty":"Ablagefeld @index ist leer.","contains":"Ablagefeld @index enth\u00e4lt ziehbaren Text @draggable.","ariaDraggableIndex":"@index von @count ziehbaren Texten.","tipLabel":"Tipp anzeigen","correctText":"Richtig!","incorrectText":"Falsch!","resetDropTitle":"Ablagefelder zur\u00fccksetzen","resetDropDescription":"Bist du sicher, dass du dieses Ablagefeld zur\u00fccksetzen m\u00f6chtest?","grabbed":"Ziehbarer Text wurde aufgenommen.","cancelledDragging":"Ziehen abgebrochen.","correctAnswer":"Korrekte Antwort:","feedbackHeader":"R\u00fcckmeldung","behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"instantFeedback":false},"scoreBarLabel":"Du hast :num von :total Punkten erreicht.","textField":"phenomenon - a remarkable or amazing thing\naftermath - the period of time after an event, particularly an event that has a big impact\nshut down - stop business\nwarehouses - large buildings where materials or goods can be stored before they are sold\nvacant - empty\ntrading - buying and selling goods or services","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Eingaben werden als richtig, falsch oder unbeantwortet markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Eingaben werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"library":"H5P.DragText 1.10","metadata":{"contentType":"Drag Text","license":"U","title":"Unbenannt: Drag Text"},"subContentId":"69a43621-6bb8-4de3-a736-7be7f0fbd1fd"},"useSeparator":"auto"},{"content":{"params":{"text":"
III. Now read the text<\/strong> - you will find explanations for the remaining words in bold type below.<\/p>\n\n
Perfect pop-ups<\/h3>\n\n
What is a 'pop-up'?<\/strong><\/p>\n\n
Pop-up shops first popped up<\/strong> in the UK in the early 2000s, with the economy booming <\/strong>and the high streets bustling<\/strong>. They were originally a way for small, niche<\/strong> companies to rent retail space<\/strong> in great locations. This was while landlords<\/strong> who owned these spaces looked for permanent tenants<\/strong>. Pop-up shops can take a number of different forms. They might be temporary shops in the high street or a shopping centre. They might be simple market stalls.<\/strong> They could be based in some kind of transport, like a food truck. Or they could be run by people who visit different establishments, like travelling chefs who take over pub and restaurant kitchens temporarily.<\/p>\n\n
Almost anything that can be on a high street can also be a pop-up. There have been pop-up shops, art galleries, theatres, cinemas and restaurants among others!<\/p>\n\n
Why are pop-ups becoming so popular?<\/strong><\/p>\n\n
For would-be<\/strong> pop-up entrepreneurs, the appeal of this temporary shopping concept is clear. They can start a business with much lower risk. There are fewer overheads<\/strong>, such as paying wages or heating and lighting for their premises<\/strong>. The temporary nature of a pop-up gives the opportunity to test a product and develop a customer base<\/strong>, without being tied in to a long-term renting contract. Being small, with minimal<\/strong> staff, makes it much easier for pop-ups to expand<\/strong> if they are successful.<\/p>\n\n
Pop-up shops are a way for landlords to fill up empty property they may have. When the economy took a downturn<\/strong> after 2008, many shops became vacant after they went out of business<\/strong>. It makes sense for landlords to be able to allow people to come in and set up a temporary shop as a stopgap<\/strong> and use the available space.<\/p>\n\n
When you look at the business sector, pop-ups make a lot of sense. According to a 2014 report by the Centre of Economic and Business Research, the pop-up industry was worth \u00a32.1bn and is expected to grow by 8.4% in 2015. Charles Davis of the CEBR also said that the pop-up sector \"is growing faster than the overall retail sector.\"<\/p>\n\n
What is the future like for pop-up shops?<\/strong><\/p>\n\n
With banks remaining reluctant<\/strong> to lend money to new businesses and landlords still with lots of empty units<\/strong> to fill, there seems to be a future for pop-up shops in towns and city centres. There is also the threat of online shopping, which means that anyone can buy anything they want without leaving their home. If high streets all feature the same selection of shops, there is no variety. Pop-up shops add vibrancy<\/strong> to the high street and make it different and distinctive.<\/p>\n\n
<\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Unbenannt: Text"},"subContentId":"e3ad6825-f5c5-47ad-85f5-659c557209b0"},"useSeparator":"auto"},{"content":{"params":{"text":"
IV. Here are some more words that will help you to understand the text.<\/strong><\/p>\n\n
popped up - <\/strong>(here) appeared<\/p>\n\n
booming - <\/strong>growing rapidly, especially used when talking about successful economies<\/p>\n\n
bustling - <\/strong>full of activity and people moving around<\/p>\n\n
niche - <\/strong>belonging to a specific part of the business market<\/p>\n\n
retail space - <\/strong>space used for the selling of goods to customers<\/p>\n\n
landlords- <\/strong>owners of property who rent it out to other people<\/p>\n\n
tenants - <\/strong>people who rent property<\/p>\n\n
market stall<\/strong> - temporary structure elected by merchants to display their products in a street market<\/p>\n\n
would-be - <\/strong>wanting to be a specific type of person<\/p>\n\n
overheads - <\/strong>costs that are involved in running a business that are regular and needed, like paying rent or for heating and lighting<\/p>\n\n
premises - <\/strong>buildings that a business uses<\/p>\n\n
customer base - <\/strong>the group of customers who regularly buy the goods or services from a business<\/p>\n\n
expand - <\/strong>get bigger<\/p>\n\n
downturn - <\/strong>a decline in economic and business activity<\/p>\n\n
went out of business<\/strong> (idiom) - <\/strong>stopped doing business<\/p>\n\n
stopgap - <\/strong>a temporary solution to a problem<\/p>\n\n
reluctant (to do something) - <\/strong>not prepared to do something<\/p>\n\n
units- <\/strong>(here) shop buildings and warehouses<\/p>\n\n
vibrancy - <\/strong>a lot of energy or activity<\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Unbenannt: Text"},"subContentId":"f137439f-49e6-4473-92af-6c0718c3ab8b"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
No. Pop-ups can take many forms: shops, cinemas, restaurants and more. They might benefit the high street, but they might not save it completely.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
Pop-ups are shops that will save the high street.<\/div>\n"},{"correct":true,"tipsAndFeedback":{"notChosenFeedback":"","chosenFeedback":"
Yes. Starting a pop-up can mean few overheads or expenses for the people who set them up.<\/div>\n","tip":""},"text":"
Pop-ups allow people freedom when they set up a business.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
No. Pop-ups might have a lower risk than traditional businesses, but there is still some risk.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
Pop-ups have no risks when they are started.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis anzeigen","scoreBarLabel":"Du hast :num von :total Punkten erreicht.","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung vorlesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Auswahlen werden als richtig, falsch oder fehlend markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Versuche werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"confirmCheck":{"header":"Beenden?","body":"Ganz sicher beenden?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Ganz sicher wiederholen?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
Activity 2: <\/strong>Which is the best summary of the story?<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Unbenannt: Multiple Choice"},"subContentId":"b7bea995-f483-4c45-ba25-87ca65c16fa3"},"useSeparator":"auto"},{"content":{"params":{"text":"
Activity 3:<\/strong> Pop-up quiz - 7 Questions<\/p>\n\n
Did you understand the article? Try out this quiz that will test you on what you read. There are also some questions that will test your knowledge of this unit's grammar - a review of present verb forms.<\/p>\n\n
Will you pop up with the correct answers? See if you can get them all right.<\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Unbenannt: Text"},"subContentId":"603b6803-f44e-4bc1-8ddd-3de26da8a469"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"
Sorry, that's wrong! Pop-ups actually started when the economy was doing well, or 'booming'. They were set up by 'niche companies' so the correct answer is '...so people could set up shops for specific markets.'<\/div>\n","notChosenFeedback":""},"text":"
...because the economy was bad<\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
...so people could set up shops for specific markets.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
That's wrong! Pop-ups might be travelling restaurants, but they were actually set up by 'niche companies' so the answer is '...so people could set up shops for specific markets.'<\/div>\n","tip":"","notChosenFeedback":""},"text":"
...to fulfill the need for travelling restaurants.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis anzeigen","scoreBarLabel":"Du hast :num von :total Punkten erreicht.","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung vorlesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Auswahlen werden als richtig, falsch oder fehlend markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Versuche werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"confirmCheck":{"header":"Beenden?","body":"Ganz sicher beenden?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Ganz sicher wiederholen?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
1. Complete this sentence: Pop-ups first appeared...<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Unbenannt: Multiple Choice"},"subContentId":"3b47a9db-98db-435f-98e6-143ff36bc9dc"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Business people and property owners<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Sorry, wrong answer! The article mentions 'entrepreneurs' - people who start their own businesses - and 'landlords' - people who own properties. The correct answer is 'Business people and property owners'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
Customers and property owners<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
That's wrong! The article mentions 'entrepreneurs' - people who start their own businesses - and 'landlords' - people who own properties. The correct answer is 'Business people and property owners'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
Government and business people<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis anzeigen","scoreBarLabel":"Du hast :num von :total Punkten erreicht.","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung vorlesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Auswahlen werden als richtig, falsch oder fehlend markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Versuche werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"confirmCheck":{"header":"Beenden?","body":"Ganz sicher beenden?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Ganz sicher wiederholen?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
2. Which two groups are the main people involved in setting up pop-up shops?<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Unbenannt: Multiple Choice"},"subContentId":"7682869b-3435-4ced-8f3b-bd61314b2866"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Wrong answer! For statements that are generally true, we use the present simple, so the answer is 'have'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
are having<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Wrong answer! For statements that are generally true, we use the present simple, so the answer is 'have'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
have had<\/div>\n"},{"correct":true,"tipsAndFeedback":{"chosenFeedback":"
That's right! For statements that are generally true, we use the present simple.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
have<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis anzeigen","scoreBarLabel":"Du hast :num von :total Punkten erreicht.","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung vorlesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Auswahlen werden als richtig, falsch oder fehlend markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Versuche werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"confirmCheck":{"header":"Beenden?","body":"Ganz sicher beenden?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Ganz sicher wiederholen?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
3. Complete the sentence: Pop-ups fewer costs like wages and electricity bills.<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Unbenannt: Multiple Choice"},"subContentId":"2b3a6e63-923c-4e65-906d-a1ccf441ddc3"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
True<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Sorry, it's true! The article says it is 'easier for pop-ups to expand if they are successful'. 'Expand' means 'get bigger' or 'grow'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
False<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis anzeigen","scoreBarLabel":"Du hast :num von :total Punkten erreicht.","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung vorlesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Auswahlen werden als richtig, falsch oder fehlend markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Versuche werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"confirmCheck":{"header":"Beenden?","body":"Ganz sicher beenden?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Ganz sicher wiederholen?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
4. Because pop-ups are small, it is easier for them to grow if they are successful.<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Unbenannt: Multiple Choice"},"subContentId":"36797b76-a522-4292-8374-4fcb984cfed2"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Sorry, that's wrong! They don't want to sell their shops, but they just need someone to use them and pay rent.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
Because they need to sell their empty shops<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Sorry, that's wrong! They don't want to buy new shops, they just need someone to use their empty shops and pay rent.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
Because they need to buy more shops<\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Because they need people to use their empty shops and pay rent<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis anzeigen","scoreBarLabel":"Du hast :num von :total Punkten erreicht.","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung vorlesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Auswahlen werden als richtig, falsch oder fehlend markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Versuche werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"confirmCheck":{"header":"Beenden?","body":"Ganz sicher beenden?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Ganz sicher wiederholen?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
5. Why are pop-ups a good thing for landlords?<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Unbenannt: Multiple Choice"},"subContentId":"e56f7381-4bd3-4883-b031-d2b5cf17056c"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Sorry, that's wrong! We can use the present continuous for a future arrangement, but we usually use a time reference for this like 'next week'. Here the present continuous is used for something that 'is happening at the moment'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
...it is growing in the future<\/div>\n"},{"correct":true,"tipsAndFeedback":{"chosenFeedback":"
Correct, well done! Here the present continuous is used for something that 'is happening at the moment'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
...it is growing at the moment<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Sorry, that's wrong. We don't use the present continuous here for this. Here the present continuous is used for something that 'is happening at the moment'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
...it is growing all the time<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis anzeigen","scoreBarLabel":"Du hast :num von :total Punkten erreicht.","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung vorlesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Auswahlen werden als richtig, falsch oder fehlend markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Versuche werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"confirmCheck":{"header":"Beenden?","body":"Ganz sicher beenden?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Ganz sicher wiederholen?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
6. Complete the sentence: According to the Centre of Economic and Business Research, the pop-up industry is growing. This means...<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Unbenannt: Multiple Choice"},"subContentId":"283952b3-64b5-4f88-ba2c-18a6cdd522d8"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
Sorry, that's not the right answer! Pop-ups add variety to high streets, so they don't all look the 'same'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
...different<\/div>\n"},{"correct":true,"tipsAndFeedback":{"chosenFeedback":"
Correct answer! Pop-ups add variety to high streets, so they don't all look the 'same'.<\/div>\n","tip":"","notChosenFeedback":""},"text":"
...the same<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis anzeigen","scoreBarLabel":"Du hast :num von :total Punkten erreicht.","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung vorlesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Auswahlen werden als richtig, falsch oder fehlend markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Versuche werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"confirmCheck":{"header":"Beenden?","body":"Ganz sicher beenden?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Ganz sicher wiederholen?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
7. Complete this sentence: Without pop-ups, high streets might all look __.<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Unbenannt: Multiple Choice"},"subContentId":"493fbdb5-aa6a-481e-82d6-91656ee2ff36"},"useSeparator":"auto"},{"content":{"params":{"taskDescription":"
Activity 4: <\/strong>Do you remember the words?<\/p>\n\n
Drag and drop! 1<\/strong><\/p>\n","overallFeedback":[{"from":0,"to":100}],"checkAnswer":"\u00dcberpr\u00fcfen","tryAgain":"Wiederholen","showSolution":"L\u00f6sung anzeigen","dropZoneIndex":"Ablagefeld @index.","empty":"Ablagefeld @index ist leer.","contains":"Ablagefeld @index enth\u00e4lt ziehbaren Text @draggable.","ariaDraggableIndex":"@index von @count ziehbaren Texten.","tipLabel":"Tipp anzeigen","correctText":"Richtig!","incorrectText":"Falsch!","resetDropTitle":"Ablagefelder zur\u00fccksetzen","resetDropDescription":"Bist du sicher, dass du dieses Ablagefeld zur\u00fccksetzen m\u00f6chtest?","grabbed":"Ziehbarer Text wurde aufgenommen.","cancelledDragging":"Ziehen abgebrochen.","correctAnswer":"Korrekte Antwort:","feedbackHeader":"R\u00fcckmeldung","behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"instantFeedback":false},"scoreBarLabel":"Du hast :num von :total Punkten erreicht.","textField":"They might be temporary shops in the high street \\+Well done!\\-Sorry, wrong. Try again! or a shopping centre. They might be simple market stalls. They could be based in some kind of transport, like a food truck. Or they could be run by people who visit different establishments, like travelling chefs who take over pub and restaurant kitchens temporarily.","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Eingaben werden als richtig, falsch oder unbeantwortet markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Eingaben werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"library":"H5P.DragText 1.10","metadata":{"contentType":"Drag Text","license":"U","title":"Unbenannt: Drag Text"},"subContentId":"3b1b7e76-17f5-4fdc-84b8-d4fafc35cce9"},"useSeparator":"auto"},{"content":{"params":{"taskDescription":"
Drag and drop! 2<\/p>\n","overallFeedback":[{"from":0,"to":100}],"checkAnswer":"\u00dcberpr\u00fcfen","tryAgain":"Wiederholen","showSolution":"L\u00f6sung anzeigen","dropZoneIndex":"Ablagefeld @index.","empty":"Ablagefeld @index ist leer.","contains":"Ablagefeld @index enth\u00e4lt ziehbaren Text @draggable.","ariaDraggableIndex":"@index von @count ziehbaren Texten.","tipLabel":"Tipp anzeigen","correctText":"Richtig!","incorrectText":"Falsch!","resetDropTitle":"Ablagefelder zur\u00fccksetzen","resetDropDescription":"Bist du sicher, dass du dieses Ablagefeld zur\u00fccksetzen m\u00f6chtest?","grabbed":"Ziehbarer Text wurde aufgenommen.","cancelledDragging":"Ziehen abgebrochen.","correctAnswer":"Korrekte Antwort:","feedbackHeader":"R\u00fcckmeldung","behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"instantFeedback":false},"scoreBarLabel":"Du hast :num von :total Punkten erreicht.","textField":"For would-be pop-up entrepreneurs, the appeal of this temporary shopping concept is clear. They can start a business with much lower risk. There are fewer overheads, such as paying wages or heating and lighting for their premises. The temporary nature of a pop-up gives the opportunity to test a product and develop a customer base, without being tied in to a long-term renting contract.","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Eingaben werden als richtig, falsch oder unbeantwortet markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Eingaben werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"library":"H5P.DragText 1.10","metadata":{"contentType":"Drag Text","license":"U","title":"Unbenannt: Drag Text"},"subContentId":"5ccb2edb-e364-4a0a-9fee-80fed90bc778"},"useSeparator":"auto"},{"content":{"params":{"taskDescription":"
Drag and drop! 3<\/p>\n","overallFeedback":[{"from":0,"to":100}],"checkAnswer":"\u00dcberpr\u00fcfen","tryAgain":"Wiederholen","showSolution":"L\u00f6sung anzeigen","dropZoneIndex":"Ablagefeld @index.","empty":"Ablagefeld @index ist leer.","contains":"Ablagefeld @index enth\u00e4lt ziehbaren Text @draggable.","ariaDraggableIndex":"@index von @count ziehbaren Texten.","tipLabel":"Tipp anzeigen","correctText":"Richtig!","incorrectText":"Falsch!","resetDropTitle":"Ablagefelder zur\u00fccksetzen","resetDropDescription":"Bist du sicher, dass du dieses Ablagefeld zur\u00fccksetzen m\u00f6chtest?","grabbed":"Ziehbarer Text wurde aufgenommen.","cancelledDragging":"Ziehen abgebrochen.","correctAnswer":"Korrekte Antwort:","feedbackHeader":"R\u00fcckmeldung","behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"instantFeedback":false},"scoreBarLabel":"Du hast :num von :total Punkten erreicht.","textField":"Pop-up shops are a way for landlords to fill up empty property they may have. \nWith banks remaining reluctant to lend money to new businesses and landlords still with lots of empty units to fill, there seems to be a future for pop-up shops in towns and city centres. There is also the threat of online shopping, which means that anyone can buy anything they want without leaving their home. If high streets all feature the same selection of shops, there is no variety. Pop-up shops add vibrancy to the high street and make it different and distinctive.","a11yCheck":"Die Antworten \u00fcberpr\u00fcfen. Die Eingaben werden als richtig, falsch oder unbeantwortet markiert.","a11yShowSolution":"Die L\u00f6sung anzeigen. Die richtigen L\u00f6sungen werden in der Aufgabe angezeigt.","a11yRetry":"Die Aufgabe wiederholen. Alle Eingaben werden zur\u00fcckgesetzt und die Aufgabe wird erneut gestartet."},"library":"H5P.DragText 1.10","metadata":{"contentType":"Drag Text","license":"U","title":"Unbenannt: Drag Text"},"subContentId":"4028f2c8-9c19-4cb8-9d5a-1741690e06d8"},"useSeparator":"auto"},{"content":{"params":{"text":"
Activity 5<\/strong> - Research and write!<\/p>\n\n
Search in the Internet for \"guerrilla marketing\". What is it? How can pop-up businesses become a way of gorilla marketing?<\/p>\n\n
Write a text of 4-5 sentences.<\/p>\n\n
<\/p>\n\n
Looking forward to hearing from you take care! \u270c\ufe0f<\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Unbenannt: Text"},"subContentId":"ef7fb47b-2c63-4746-964b-9ba801792f0b"},"useSeparator":"auto"}]}